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Case study

Dashboard Portal as a data product

How a dashboard portal cut BI cost by 9x and became a product for 500+ clients.

Paytime · 2024–2025

Problem

Power BI license cost (R$45 per user) made it unfeasible to scale BI to all of the fintech's clients. Every new client increased cost linearly, limiting the platform's reach.

Architecture

flowchart LR
  S[Data sources] --> B[Bronze]
  B --> SV[Silver]
  SV --> G[Gold]
  G --> P[Dashboard Portal]
  P --> C[500+ clients]
  classDef a fill:#0d1525,stroke:#3b82f6,color:#e2e8f0
  classDef g fill:#0d1525,stroke:#10b981,color:#e2e8f0
  class S,B,SV a
  class G,P,C g

Solution

  • Databricks Lakehouse as a single trusted data layer (Bronze→Silver→Gold).
  • Custom Dashboard Portal serving visualizations straight from the Gold layer.
  • Replaced individual Power BI licenses with portal-based access.
  • Standardized governance and quality to ensure trust in the numbers.

Results

  • Cost per user dropped from R$45 to R$5 (~9x reduction).
  • Portal extended to 500+ company clients.
  • What used to be a cost became a revenue-generating data product.

Stack

Databricks Delta Lake Power BI SQL Python